NYE Party at Sony Hall Celebrate New Year's Eve at Sony Hall, one of New York City's premier live entertainment venues. Combining historic charm with cutting-edge sound, lighting, and immersive technology, Sony Hall delivers an unforgettable NYE experience in the heart of Times Square. Your ticket includes a 5-hour Premium Open Bar featuring beer, wine, champagne, spirits, and cocktails, along with complimentary lite fare served early in the evening. Dance the night away as a live DJ spins an energetic mix of Top 40, hip-hop, club favorites, and mashups before leading the crowd in an exciting midnight countdown. Raise a complimentary champagne toast and welcome the New Year in spectacular fashion. Upgrade your celebration with a VIP package featuring reserved seating and premium table and bottle service (see ticket details). Originally opened as the legendary Diamond Horseshoe in 1938, Sony Hall blends historic architecture with state-of-the-art 360 Reality Audio, immersive lighting, and special effects for a one-of-a-kind nightlife experience. Guests should review all pre-event instructions, including the designated Times Square entry point, before arriving for the celebration.