Groove Cruise

Groove Cruise is the world’s longest-running and most successful electronic dance music cruise festival, produced by Whet Travel, the leading charter partner for transformational cruise experiences globally. Founded by Jason Beukema in 2004, Groove Cruise pioneered the “floating festival” model, blending world-class dance music lineups, curated immersive experiences, and exotic destinations aboard luxury cruise ships. Over the last 20+ years, Groove Cruise has evolved from a grassroots gathering of 125 fans into a sold-out spectacle sailing on the largest cruise ships in the world, including Royal Caribbean’s Wonder of the Seas and Allure of the Seas. It attracts 6,500+ music lovers annually, with a waitlist thousands deep and headliners including Tiësto, Deadmau5, Eric Prydz, Diplo, John Summit, Kaskade, Green Velvet, and Claude VonStroke.