Most artists are making great music and posting into the void. Not because the music isn't good — because nobody's taught you how to show up online in a way that actually lands. This masterclass is for DJs, producers, musicians, MCs, and artists who are serious about their craft but don't have a clear strategy for their online presence. We'll break down your artist identity, build your content pillars, and give you a practical system you can actually maintain — without burning out or chasing trends. Same way you wouldn't dismiss a piece of equipment without learning how it works — don't dismiss social media. It's a tool. Learn to use it on your terms. [[What we will cover together]] <> Your artist brand, identity & content pillars — know what you stand for and how to communicate it <> 3-pinned post strategy — the foundation that does the work before someone even follows you <> IG tools & algorithm breakdown — how it actually works, not how people assume it works <> Content creation fundamentals — what to post, how to batch it, and how to stop overthinking it <> Realistic social media management — built around your actual life, not a full-time content schedule <> Music industry navigation — tips and advice for moving in the industry with intention [[Who is this for?]] This is for you if you're a DJ, producer, musician, MC, or creative artist who: <> Has been putting out work but can't articulate your brand <> Keeps posting inconsistently because you don't have a system <> Knows you need to show up online but doesn't know where to start <> Wants to grow an audience around your music — not just rack up followers <> If you've ever said "I don't know what to post" or "I post and nothing happens" — this room is for you. [[What others have said]] <> "Clear sense of direction, almost like a blueprint to the next steps." — DAMPY <> "Cuts through all the noise — story, authenticity, focus." — POBus MaXiMuS <> "She'll leave you with the roadmap you need." — Heath Holme [[Event details]] London Sound Academy, 93a Bayham Street, NW1 0AG Wednesday 18th November 6PM – 9PM